Nothing about it was easy, even from the very start. Sharpening his carpenter’s pencil, as he always did before tracing an outline on a fresh blank, his knife slipped a deep gash across his thumb. Blood dripped bright red onto the snow white foam covered floor. After a makeshift bandage and a sip of warm beer, the shaper began the task of carefully bringing forth beauty from the blank. He knew where he wanted this one to go and each skillful pass of the planer would reveal a little more of what he had in mind all along. He was in no hurry to finish this one. Slow and sure, that was his method, right on through the shaping and into the glassing where he laid on its deck, right across the wood stringer, these two words, printed in red, PURE JOY. Those two simple words would have their impact on each subsequent rider, flavoring their expectations and ultimately shaping their experience of this board.