Painting the California Coast | Press Release

For Immediate Release:

One Artist Paints the Entire California Coast

California artist Matt Beard’s first published book chronicles the results thus far.

EUREKA, CA – April 12, 2018 — Over a decade ago, California-based artist Matt Beard set a goal for himself to paint the entire California coastline. It’s been an enormous undertaking, and now out of the hundreds of paintings he’s completed on location, just over one hundred of them have been carefully selected and paired with his journal entries from the road to create his first published book,” Painting the California Coast: Volume One” to be released in the fall of 2018.  

When asked, Beard stops short of claiming to have painted all of the state’s coast, pointing out that “there’s always another cove around the corner and only so much time in a day”, but even so, it is hard to find another artist that has dedicated themselves to the work of painting the entire 840 miles of California coast with quite as much intentionality as he has brought to his work. He’s painted multiple locations spread about every county in the state, averaging only 2 miles between each painting, with the longest stretch being the inaccessible coast near Vandenberg Airforce Base on the central coast.

It’s this dedication to his mission that in many ways sets his work apart. He has on occasion trespassed on private land to gain a view of hard to reach locations, resulting in at least one ‘Potential Arrest Notice’ issued after a long day painting. He has been ordered by the police to pack up and leave. Driven by this long-arc narrative of painting the entire state’s coastline, Beard is dedicated to not just paint, but to constantly paint new places and fill in the gaps in this always-expanding body of work.

This collection of work, along with the backstories behind the art, fills “Painting the California Coast: Volume One” that Beard is soon to release under his own publishing label, Noví Albion Publishing. It’s avaialable for pre-orders at discounted pricing from April 22- May 22.

More information about the book and placing pre-orders can be found at:



About Matt Beard. Raised on the shores of southern California but having lived his entire adult life in the far north of California behind Humboldt’s Redwood Curtain, Matt Beard considers all of California to be his home. He makes regular trips across the length of the state to make his art, attend shows, and test the 8-hour horizontal comfort level of various living room couches up and down the coast.

For more information:

Matt Beard
(seven zero seven) four four zero – nine three seven five


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